Je-crois (French for "I believe", actually: je crois en moi: I believe in myself) stands for the belief in yourself, the self-confidence that you can reach your goals when you believe in your own abilities.

Wherever challenges arise, in work, leisure or sports, you must believe in yourself, if you want to find a solution.

Due to the problem of doping in sport, we hope to promote talent in a way that can be considered a model for others. Athletes pledge that they wish to pursue their sport purely to test their own physical performance and well-being and avoid performance-enhancing agents. They receive the JC-starter kit, consisting of an Erima duffle bag, a K-Way rain jacket, a JC-towel and a JC-polo-shirt. Additionally, we support deserving athletes financially.

If you or someone you know is a young talent who shares the JC philosophy, we would like to talk about a collaboration. We advocate honest sport without doping!